Want to know the best part? It increases each time a player spins a specific slot machine without winning the jackpot. It stands for a rare jackpot reward a player can win with a random spin. This mechanic is taken over from brick-and-mortar casinos and almost every slot game uses it.
This way the game provides a positive onboarding experience, making players feel lucky and rewarded. In the first session, players will receive an array of rewards – from free coins on the house, surprise gifts, constant wins on the machines, etc. To turn things into their favor, Playtika made it all about winning and receiving. Some players will love the game and keep playing, while others will be lost for good. Let’s go over the game’s most important features.Ī user’s first-time user experience in a game is always a win-or-lose situation. However, none of it would work without the right combo of game mechanics, retention strategies, etc. In the final run, the game’s monetization strategy is what brings in the big bucks. The game’s user acquisition strategy plays an important role here. None of this would be possible without millions of people downloading the game. 2020 alone brought $332 million to Playtika’s pockets. There were even some spikes like the one in 2020 when the whole mobile gaming industry boomed. Even better – they keep on growing, year after year. Unless stated otherwise, the data in this article comes from an internal source.Īs you can see, the revenues are enormous. This game is all about fun and adrenaline.ĭespite this, Slotomania makes a killing. Unlike a lot of other casino games on the market, here, players can’t use real cash nor win real money. Slotomania is a free-to-play slots casino game. This publisher has a whole collection of successful games, such as World Series of Poker and Caesars Casino.Īs these titles suggest, Playtika is specialized in creating casino games. It was published in November 2011 by Playtika. Slotomania has been on the market for almost a decade. We’re here to analyze the Slotomania monetization strategy and many other things that contribute to its success.įirst, let’s run through some facts about the game. This game has been successfully monetizing its free slot machines for years. One particular game changed my mind – Slotomania. Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.